On Wednesday, KCRW, an L.A. public radio station, used emojis in a tweet that promoted its “Morning Becomes Eclectic” show.
— KCRW (@kcrw) May 6, 2015
That same day, BuzzFeed News used one in an Instagram post about the NFL’s “Deflategate” investigation.
Emoji’s have seemingly become almost a standard in everyday communication, but it’s still fairly surprising to see them in news outlets’ social media posts even two years after USA Today, perhaps jokingly, tried their hand at it.
— USA TODAY (@USATODAY) October 1, 2013
That tweet was later highlighted in this piece.
In it, journalism professionals dismissed emoji-use.
However, Gregory Norfleet, identified as editor of West Branch Times, shared advantages:
“I’ve never used emoji nor emoticons, but if it makes for a better headline or graphic — more reader-friendly — I would. Readers, voters, taxpayers, etc. — if it draws them in to read the story, they become MORE informed.”
Fast forward to 2015, it looks like journalism has not fully embraced them. Both Instagram and Twitter lets users (or me, at least) search for emojis, but seeing them in journalism social media posts remains unlikely despite how often they are used casually.