The audiogram, which features Alec Baldwin interviewing Jimmy Fallon, “had more than 12,000 plays a few hours after posting, though it isn’t clear whether users listened to the full 48 minutes,” per Neiman’s December 8 post.
Twelve thousand plays seems like a lot, but it appears Jimmy Fallon tweeting to his more than 32 million followers about the show may have contributed to the strong response. Still, this approach seems like an effective way for a news outlet to get its podcast to more of its audience.
Following the unveiling of Snapchat Discover, which features reports expiring in 24 hours, MSNBC and distributor NowThis have reportedly joined to deliver on Facebook their own “daily” videos.
That’s according to Variety, which reports MSNBC will produce two videos a day, while NowThis will serve as a “distributor of digital video.”
“One [of the videos], “Sound Off,” will focus on a breaking story in the morning that users can discuss and debate. The other, “FacePalm,” will appear toward the end of the day and examine one of the most shocking or frustrating events in the news cycle. The videos series will be released through NowThis’ and MSNBC’s Facebook pages.”
The two programs are described as “daily,” but whether they expire in 24 hours like Snapchat Discover’s news reports remains unclear. There is also no word on when they will debut.
When they do, it appears one way the videos will to distinguish themselves from Discover’s content is by engaging viewers, at least in the case of “Sound Off.”