Many on social media know that all platforms allow different forms of content. NowThis News, which publishes almost all of their content on social media, recently took that to heart.
NowThis, affiliated with NBC, published an interview with Sanders across all their social media networks, with some posts tailored very specifically to the respective platform.
Here are samples of some of the posts:
You overwhelmingly wanted to know what Bernie Sanders' plan is to make college affordable, and here it is. The Senator is introducing legislation next month to make it free—paid for by taxes on Wall Street. In our exclusive interview, Sanders explained why the current cost of education in America is "crazy and unfair" and how he plans to solve it specifically. Check out our Facebook and Snapchat for more of our weekday with Bernie.
— NowThis (@nowthisnews) August 28, 2015
(For those wondering how they apparently uploaded a video longer that Twitter’s 30-second limit, this might help)
(Link to video: https://www.facebook.com/NowThisNews/videos/897613636995428/)
NowThis crowdsourced its questions from social media and focused on topics that are important to its millennial audience, like his affordable college plan and gun control.
The interview was disseminated across five social networks (Facebook, Tumblr, Snapchat, Twitter, Vine and Instagram), garnering more than 15 million total views in 10 days.