Here is how NowThis used various social media platforms in their Bernie Sanders interview

Many on social media know that all platforms allow different forms of content. NowThis News, which publishes almost all of their content on social media, recently took that to heart.

NowThis, affiliated with NBC, published an interview with Sanders across all their social media networks, with some posts tailored very specifically to the respective platform.

Here are samples of some of the posts:

Instagram:

Twitter:

(For those wondering how they apparently uploaded a video longer that Twitter’s 30-second limit, this might help)

Vine:

Facebook:

Screenshot of NowThis' Facebook video of  Sanders.
Screenshot of NowThis’ Facebook video of Sanders.

(Link to video: https://www.facebook.com/NowThisNews/videos/897613636995428/)

Digiday:

NowThis crowdsourced its questions from social media and focused on topics that are important to its millennial audience, like his affordable college plan and gun control.

The interview was disseminated across five social networks (Facebook, Tumblr, Snapchat, Twitter, Vine and Instagram), garnering more than 15 million total views in 10 days.

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