Tag Archives: Facebook

How WNYC put their podcast on Facebook

Despite Facebook allowing users to post videos, photos and, in some cases, even Excel sheets, you are out of luck if you want to share a piece of audio, perhaps a podcast.

That is, unless you are WNYC.

NeimanLab reports the public radio station recently “experimented” by uploading a video with a still image and audio playing in the background.

The content — or “audiogram,” as WNYC calls it — was an episode of the “Here’s The Thing” podcast.

Jimmy Fallon | Full Episode

Hit the play button to hear our new episode right on Facebook!Get to know Jimmy Fallon, the comedian and host who will never make a joke at anyone else's expense.

Posted by Here's The Thing on Tuesday, December 8, 2015

The audiogram, which features Alec Baldwin interviewing Jimmy Fallon, “had more than 12,000 plays a few hours after posting, though it isn’t clear whether users listened to the full 48 minutes,” per Neiman’s December 8 post.

Twelve thousand plays seems like a lot, but it appears Jimmy Fallon tweeting to his more than 32 million followers about the show may have contributed to the strong response. Still, this approach seems like an effective way for a news outlet to get its podcast to more of its audience.

Here is how NowThis used various social media platforms in their Bernie Sanders interview

Many on social media know that all platforms allow different forms of content. NowThis News, which publishes almost all of their content on social media, recently took that to heart.

NowThis, affiliated with NBC, published an interview with Sanders across all their social media networks, with some posts tailored very specifically to the respective platform.

Here are samples of some of the posts:

Instagram:

Twitter:

(For those wondering how they apparently uploaded a video longer that Twitter’s 30-second limit, this might help)

Vine:

Facebook:

Screenshot of NowThis' Facebook video of  Sanders.
Screenshot of NowThis’ Facebook video of Sanders.

(Link to video: https://www.facebook.com/NowThisNews/videos/897613636995428/)

Digiday:

NowThis crowdsourced its questions from social media and focused on topics that are important to its millennial audience, like his affordable college plan and gun control.

The interview was disseminated across five social networks (Facebook, Tumblr, Snapchat, Twitter, Vine and Instagram), garnering more than 15 million total views in 10 days.

MSNBC, NowThis working together to deliver on Facebook video news

Following the unveiling of Snapchat Discover, which features reports expiring in 24 hours, MSNBC and distributor NowThis have reportedly joined to deliver on Facebook their own “daily” videos.

That’s according to Variety, which reports MSNBC will produce two videos a day, while NowThis will serve as a “distributor of digital video.”

Variety:

“One [of the videos], “Sound Off,” will focus on a breaking story in the morning that users can discuss and debate. The other, “FacePalm,” will appear toward the end of the day and examine one of the most shocking or frustrating events in the news cycle. The videos series will be released through NowThis’ and MSNBC’s Facebook pages.”

The two programs are described as “daily,” but whether they expire in 24 hours like Snapchat Discover’s news reports remains unclear. There is also no word on when they will debut.

When they do, it appears one way the videos will to distinguish themselves from Discover’s content is by engaging viewers, at least in the case of “Sound Off.”