Lakers Nation, a blog that covers the famous NBA team (of which I am fan, full disclosure), misstepped Sunday when taking to Twitter to taunt the Laker-rival Clippers, who were nearing their season-ending loss to the Houston Rockets.
The potentially controversial tweet had an emoji of a sailboat, the Clippers’ former logo, and another emoji of a gun, pointed at the sailboat. The caption read “Shhhhh. Just close your eyes. It will all be over soon.”
The tweet was said to be deleted.
— Dave Schilling (@dave_schilling) May 17, 2015
The blog apparently did not learn from a recent, similar snafus.
Late last month, the Rockets were on the verge of eliminating the Dallas Mavricks when the former’s social media person reportedly tweeted a horse emoji, and beside it, a gun emoji, with the same caption.
— KPRC 2 Houston (@KPRC2) April 29, 2015
According to CBS Local, the “social media manager” later lost his job.
Lakers Nation was not the only ones in the journalism world to have the gun emoji pointed at a Clipper-related emoji.
— Salvador Rodriguez (@sal19) May 17, 2015
While CBS Local reported the backlash directed at the Rockets Twitter snafus came from “animal activists,” there may be some who feel the anti-Clipper tweets, just by including a gun pointed at something representing the team, promote violence. Therefore a better way to engage followers would have been reporting informative and interesting stats.